At llaollao, we continue to cross borders. We have just opened our first stores in the United States of America located in Houston and Miami. Thus, we have achieved one of our goals this year launching the brand in one of the key markets worldwide.
The Galleria, the largest shopping center in Texas and the fourth largest in the US with more than 24 million visitors, and Dadeland, one of the most popular malls in Miami, have been the selected locations. Two key spaces since, “the business model is focused on being located in areas with high pedestrian traffic”- says Espinosa.
Our commitment to shopping centers to expose the brand is due to the fact that they are areas with good temperature all year round, with a wide range of leisure and entertainment and with privileged locations that allow us to offer our frozen yogurt to as many customers as possible.
These openings represent an important milestone for us because, “the United States is one of the key markets worldwide” –says Espinosa. With these openings, we started our growth strategy in America with the aim of continuing to expand through other states.
Currently, we have 212 stores spread across 21 countries in the Americas, Africa, Europe and Asia. A great international presence that combines a common goal, offering a product of the highest quality in response to consumer demand.