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Kiwi eyes, a watermelon mouth and a blackberry moustache… and the rest of the body always delicious llaollao frozen yogurt.
This original idea is the basis for our take-away bag design that was recently chosen as a finalist for the prestigious Laus design awards, organised by the FAD Art Directors and Graphic Designers Association based in Barcelona.
Germinal, our communications agency and the mastermind behind the idea, saw our bags as a valuable communication tool capable of transmitting the concepts of health and wellbeing, as well as customers’ total freedom to ‘personalise’ our tubs of yogurt with different toppings.
The resulting design was a fun form of packaging in keeping with the values of llaollao and faithful to the current urban health movement: Natural Trending.