This year, in which we turned 10 years old, we continue to expand markets by opening the first store in Yangon, the largest city in Myanmar, becoming one of the first Spanish companies to open in this market. The expansion in this region of the Southeast of Asia is the result of an agreement with a local partner with whom it is planned to open up to six stores in three years, the second one will be inaugurated soon.
The first store in the region is a kiosk located on the third floor of the Myanmar Plaza Shopping Center. The establishment, which has only been operating for two weeks, has had a fantastic reception. Every day, people go to enjoy our frozen yogurt, highlighting the great quality of the product.
Myanmar is the second largest country in Southeast Asia, with a population of more than 50 million inhabitants and which has a strategic location between India and China. In addition, the country, after many years of isolation, is going through an era of incredible growth, modernization and openness, with a population looking for innovative and quality products.
With the opening of the Myanmar store we are already present in 7 Asian countries, making this continent our second main market. After 10 years, our frozen yogurt can be enjoyed in more than 25 countries around the world. And, in all of them, the customer will find the same taste and quality in our product.